Digital Marketing Consultant

Work setting

• Business and/or industry
• Urban area

Responsibilities

Tasks

• Develop communication strategies
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Supervise professional and support staff and students
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Develop and implement business plans
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support

Experience and specialization

Computer and technology knowledge

• MS Office
• MS Excel
• MS Word

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Communications
• Brand management
• Digital media
• Strategy

Additional information

Work conditions and physical capabilities

• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Organized
• Reliability