Marketing Director

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop communication strategies
• Direct the marketing strategies of establishments
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Supervise staff
• Develop promotional materials
• Market business services
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Consult with clients after sale to provide ongoing support

Supervision

• 1 to 2 people

Experience and specialization

Area of specialization

• Business services
• Communications
• Market research
• Marketing
• Media relations

Benefits

Health benefits

• Dental plan