Marketing Manager

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Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Evaluate an organization’s Internet presence
• Evaluate communication strategies and programs
• Develop promotional materials
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Assist in the preparation of brochures, reports, newsletters and other material
• May work in a team with shared supervisory responsibilities
• Use principles and methods for showing, promoting, and selling products or services, which include marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Oversee analysis of data and information and prepare reports
• Develop and implement marketing and advertising and sales strategies
• Develop marketing strategies

Experience and specialization

Area of specialization

• Marketing strategy development