Marketing Specialist

Work setting

• Business and/or industry
• Business

Responsibilities

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Respond to enquiries from members of the business community concerning development opportunities
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Design market research questionnaires
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Plan and direct advertising and marketing campaigns
• Develop and implement marketing and advertising and sales strategies
• Assess requirements of an establishment to develop specifications for equipment, materials and supplies to be purchased
• Develop public relations and promotional programs

Experience and specialization

Computer and technology knowledge

• Microsoft Visio
• MS Office
• MS Windows
• Adobe Photoshop
• MS Access
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet
• WordPress

Area of specialization

• Communications
• Digital media

Additional information

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence