Marketing Director

Budgetary responsibility

• $100,001 - $500,000

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Develop promotional materials
• Market business services
• Plan and control budget and expenditures
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Develop marketing and communication plans

Experience and specialization

Area of work experience

• Strategic planning
• Communications and public relations

Area of specialization

• Business analysis
• Project management
• Advertising
• Business services
• Communications
• Community campaign
• Customs services
• Employment agency services
• Market research
• Marketing
• Public relations
• Brand management
• Corporate social responsibility
• Digital media
• Strategy

Specialization/experience (business sales and services)

• Negotiation
• Distribution

Additional information

Transportation/travel information

• Willing to travel for extended periods

Work conditions and physical capabilities

• Attention to detail
• Tight deadlines
• Work under pressure

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability

Benefits

Health benefits

• Dental plan
• Health care plan
• Vision care benefits