Communications Specialist

Work setting

• Post-secondary educational institution
• University or college

Responsibilities

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Implement communication strategies and programs
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Co-ordinate special publicity events and promotions
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Co-ordinate special events

Experience and specialization

Target audience

• College/University students

Computer and technology knowledge

• Adobe Illustrator
• Adobe Photoshop
• CSS
• HTML editing software
• InDesign
• MailChimp
• WordPress
• Adobe Lightroom

Area of specialization

• Project management
• Communications
• Digital media
• College and university education

Additional information

Work conditions and physical capabilities

• Tight deadlines
• Fast-paced environment
• Attention to detail

Personal suitability

• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Initiative
• Organized
• Team player
• Collaborative
• Time management

Benefits

Financial benefits

• Pension plan